In the world of marketing, few things are as compelling as every day convenience. It sells products quickly, powerfully, and often without question. Just ask SC Johnson about their Ziploc bags. Ziploc bags are a staple in nearly every American kitchen. They're tidy, handy, and easy to toss after one use. That’s exactly how they’re marketed: efficient and disposable. But that simplicity hides a much messier reality that single-use plastics are one of the leading causes for the build up of the microplastics that pose health risks to both animals and people. So what is Ziploc supposed to do now that it's commonknowledge that their product is contributing to this crisis?
With over 10 years of print industry experience and wholesale print partnerships, Graphic Haven can get you great pricing on all of your printing needs.
Break ing Into the Tradeshow Scene Attending your first trade show as an exhibitor is an exciting milestone for your business! It’s a great opportunity to showcase your brand, connect with potential clients, and make a lasting impression in your industry. But before you dive in, there are some key things to consider to ensure your trade show experience is a success. The tradeshow world runs on it's own set of rules and regulations that could cause financial or logistical issues if you're not familiar with it. Here are the top things to watch out for and ask about when reserving your booth space. Sign-Up Early One of the biggest hurdles of exhibiting at your first tradeshow is the organizations hosting the event usually cater to companies that had attended the show in the past. When you exhibit at a show, you get the right to choose your booth for the next year's event before they open it up to the general public. So you'll want to make the decision attend a tradeshow a year in advance for the best options to select from the booth locations that are left. If it's a last minute decision to have a display at a tradeshow and you end up stuck in the only spot left in the back corner by the bathrooms, don't fret! First of all, the bathrooms edit a lot traffic. Plus, just getting your foot in the door as an established exhibitor will give you the better advantage to signing up for the next year's event in a much better spot.
Check out the organic growth seen on a client's Facebook page that was managed by Graphic Haven in 2024.
Social media is a vital tool for small businesses looking to build brand awareness, connect with customers, and drive growth. But one of the most common questions small business owners face is: "How often should I post?" Most social media experts recommend once a day or even up to 5 times per day! Who has time for that?! While that might be great for a mommy-blogger or big name brands, small businesses are more likely to irritate their followers by pushing that much content about their products and services. Also, it's down right difficult to come up with that many new ideas! Especially if you have other responsibilities in your company. Let us map out a plan that is not only more reasonable but will help make your social media easier to manage in the long run.
How much should I spend on marketing for my business? Choosing a number and where to spend it can seem overwhelming. Here are some tips to help plan your budget for next year.
Hosting an appreciation or training event for your customers or employees is a great way to keep them connected to your brand. But, it can also be a big undertaking! Here's a checklist to help wrap your head around how to plan a big event.
Search Engine Optimization (SEO) is an on-going effort to make sure you stay on top when it comes to ranking in results. Here's some things to keep in mind to keep your keywords strong on your website.
Social media platforms are looking for their members to engage with each other so to succeed there as a business, you need content that causes a reaction. Read our latest article on ideas to keep your followers clicking!
Have a lot of old laptops and cell phones laying around? If you're looking for a place to recycle them, consider donating them to charity! They can be put to good use to help those displaced and recovering from domestic violence.
You logo is the face of your brand, but how often should you be giving it a facelift? Take a look at this blog for a checklist of things to consider while evaluating your logo.
Unlock extra savings when you refer a friend to Graphic Haven! Click to learn more about how you can both receive a bonus.
